Cultural Transformation at PBS Through Curiosity-Driven Data Analysis with Narrator

Tool Stack:

• Warehouse: Redshift
• Data Integration and Management: Narrator

Overview:

PBS, a prominent broadcaster, faced significant challenges in integrating data frommultiple microservices to answer strategic business questions. The process was slow,manual, and limited their ability to handle multiple requests simultaneously. Rusty ledthe initiative to centralize data into one warehouse and sought a solution that couldstreamline analytics and enable quick, strategic decision-making.

Challenges:

1. Integration Complexity: Difficulties in unifying data from various microservicesfor comprehensive analysis.
2. Analytical Inefficiency: Time-consuming and manual processes to make senseof data for strategic insights.
3. ‍Limited Query Capacity: Traditional analytics methods restricted the number ofquestions analysts could handle at any given time.

Solution:

PBS transformed its data analytics capabilities by implementing Narrator:

1. Rapid Integration: Leveraged the Activity Schema data model for efficient dataintegration, requiring less than two days for complete setup.
2. Simplified Data Management: Narrator's simple SQL mappings and avoidance ofcomplex joins streamlined activity-based analytics.
3. Flexible Analytics: Enabled an agile approach to querying, allowing for endlessstrategic questions without needing to anticipate queries in advance.

Impact:

The deployment of Narrator at PBS yielded significant benefits:

1. Enhanced Analytical Speed: Analysts can now answer strategic questions muchfaster than before.
2. Cultural Transformation: Encouraged a culture of curiosity, leading to a multitudeof follow-up questions and data-driven decision-making.
3. Strategic Insights: Empowered the team to explore critical business metricssuch as the impact of specific features or actions on subscriptions anddonations.

Future Outlook:

PBS looks forward to continuing its journey of data-driven excellence, with plans tofurther leverage Narrator's capabilities for deeper insights and strategic innovations.The organization aims to foster an even more curious and insightful culture, drivingbetter decisions across all levels.

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By leveraging Narrator, PBS not only accelerated analytical speed but also unlocked awealth of actionable insights, driving growth and innovation across the organization. JoinPBS in embracing Narrator and revolutionize your data analytics journey today!